Coconut Milk
Brand identity, Labeling, Packaging
©THE KIN DEE CO
World-renowned for their great taste, Thai coconuts have nutrient-rich fats that produce better-quality coconut milk. Kin Dee coconut milk products come from the Southern Thailand tropics where coconut groves thrive and local farmers practice organic and sustainable agriculture.
Kin Dee organic coconut milk is exclusively sourced from a dedicated pristine island deep in the Chanthaburi province, where coconut groves of special species called MAWA bear thicker flesh and higher fat content. This provides a suitable combination for the best quality coconut milk that has a rich and creamy texture, sweet aroma, and delicate taste.
The packaging design for "Kin Dee" coconut milk and cream emphasizes simplicity and natural authenticity, reflecting the purity and premium quality of the product. The use of neutral and organic tones, such as earthy greens and soft whites, aligns with the product's natural ingredients, emphasizing its organic, unsweetened qualities. The prominently displayed cracked coconut image adds a visual cue to the product's freshness, reminding consumers of the rich, creamy coconut taste that comes directly from nature.
Each version, be it "Coconut Milk," "Light Coconut Milk," or "Coconut Cream," is unmistakably denoted with its individual color scheme—orange for standard cream, green for organic varieties—aiding shoppers in effortlessly recognizing their choice on the aisle. The uncluttered formatting, paired with robust yet sophisticated typography, ensures that the product details are straightforward to read and comprehend. The overall aesthetic appeals to health-aware consumers, showcasing the product as pure, crisp, and adaptable for cooking purposes.
Tools
Illustrator
Design
Photoshop
Design
Dimension
3D Model & Mockup