Rice Varieties
Brand identity, Labeling, Packaging
©THE KIN DEE CO
The "Kin Dee Long Grain Rice" packaging series is crafted to embody premium quality while maintaining an organic and natural appeal. Each variety—ranging from red jasmine rice, rice-berry, white jasmine, and brown jasmine rice—is distinguished by a specific color palette that reflects the unique characteristics of each grain. The choice of soft pastels for organic selections and bold earth tones for traditional varieties creates a visual harmony, evoking trust and authenticity.
A key feature of the design is the clear window at the center of the box, allowing consumers to view the rice itself, reinforcing transparency and the purity of the product. The subtle use of golden wheat stalks as decorative elements on the sides and background of the box provides a sense of craftsmanship and tradition while keeping the design refined and modern.
The back of the packaging includes user-friendly cooking instructions and nutritional information, presented in a structured format that balances practicality with visual appeal. This packaging design not only communicates the superior quality of the product but also meets the demands of modern consumers who seek both aesthetic sophistication and reliable, natural food choices.
Tools
Illustrator
Design
Photoshop
Design
Dimension
3D Model & Mockup